Privacy Policy

This site is owned by Eli Lilly and Company. This Privacy Policy is designed to tell you about our practices regarding collection and use of user information for alzreadinessproject.com.

Site Visitor Consent

By using this site, you agree to the terms of this Privacy Policy. Whenever you submit information via this site, you consent to the collection and use of that information in accordance with this Privacy Policy.

This site is not intended for children under the age of 18. We do not knowingly collect personally identifiable information from this age group without the explicit consent of a parent or guardian.

  1. Hosting and Security

    We've secured the website using standard best practices for secure online data and are housing the site in facilities that are strictly controlled by professional security staff, using video surveillance, intrusion detection systems, and other electronic means.

  2. Use of Collected Information

    We're going to be collecting information about visitors to the website and analyzing that information in order to enhance website performance.

    Personally Identifiable Information

    No personally identifiable information (i.e. name, address, telephone number, email) will be collected unless it is voluntarily submitted to us. You should not publish any identifiable information as related to disease states or use of regulated products. Because Lilly and its affiliates operate in highly regulated industries, comments pertaining to disease states, ongoing legal matters or regulated content will not be posted publicly.

    If personally identifiable information is posted, it will only be used as follows:

    1. To respond to specific requests via email when appropriate;
    2. To inform visitors via email that their comment was not posted publicly;
    3. To report information to regulatory authorities as necessary.
    4. We use your e-mail address to send notifications relating to our Site, or organizational activities related to the Site.

    Non-Personally Identifiable Information

    The information we collect may include your IP Address (a number used to identify your computer on the Internet) and other information gathered through our weblogs, cookies or by other means. Additionally we may make use of "cookies" in the collection of information you provide us, or when your web browser accesses information on this web site.

    1. We may share your personal information with our agents, contractors or partners in connection with services that these individuals or entities perform for, or with, Lilly, such as sending email messages, managing data, hosting our databases, providing data processing services, or providing online consulting services. These agents, contractors or partners are restricted from using this data in any way other than to provide services for Lilly.
    2. We retain the right to disclose collected information if required to do so by law or in exceptionally rare instances if acting on a good faith belief that such disclosure is necessary to protect national, state, or company security or to respond to an emergency situation.

    Google Analytics:

    We will use Google Analytics in order to examine visitor data.

    Web Administrator Use of Data

    Google Analytics will be used to track information on visitors to alzreadinessproject.com for the purpose of website optimization and assessing whether key audiences are visiting the site.

    Google Analytics uses a first-party cookie and JavaScript code to collect information about visitors. Visitors to this website who have javascript enabled are tracked using Google Analytics.

    Google Analytics anonymously tracks how visitors interact with a website, including where they came from and what they did on a site. Google Analytics collects the following types of information from users:

    • Type of user agent (web browser) used, software manufacture and version number.
    • Type of operating system
    • Screen colors (color processing ability of the users screen)
    • Javascript support
    • Flash version
    • Screen resolution
    • Network location and IP address
    • Can include country, city, state, region, county, or any other geographic data.
    • Hostname
    • Bandwidth (internet connection speed)
    • Time of visit
    • Pages visited
    • Time spent on each page of the website
    • Referring site
    • The website (URI) the user came through in order to arrive at this website (example: clicking on a hyperlink from Yahoo.com that took the user to this website)
    • Search engine query used (example: typing in a phrase into a search engine like Google, and clicking on a link from that search engine)

    In addition, Google Analytics attempts to infer the following types of information about users and reports it to us in non-personally identifiable aggregate form:

    • Age
    • Gender
    • Interests

    This data DOES NOT include any personalized identification information such as:

    • Name
    • Phone Numbers
    • Mailing Addresses
    • Social Security Numbers
    • Bank Account Numbers
    • Credit Card Information

    This information is used to administer and update the website. Alzreadinessproject.com will be a more user-friendly site if we know which pages our users are visiting and how often. We will also assess whether the visitors to the site match the expected site demographics and determine how key audiences are navigating the content.

    First-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) will be used to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to this site.

    Opt-Out Provision:

    Google analytics offers an opt-out provision for website visitors who do not want their data to be collected. You can receive more information about this option here: http://tools.google.com/dlpage/gaoptout

    Google's Use of Data:

    Please note that Google and its wholly owned subsidiaries may retain and use, subject to the terms of its Privacy Policy (located at http://www.google.com/privacy.html, or such other URL as Google may provide from time to time), information collected in your use of the Google Analytics

    Review, Update and Deletion of Collected Information:

    If you are concerned about the information you have provided to us or would like to review, update, or delete this information, please email us at Alzheimer's_Readiness_Project@lilly.com. We will make reasonable efforts to comply with your requests.

  3. Changes to the Privacy Policy

    We may update this policy from time to time. When we do, we will also revise the "last updated" date at the bottom of this policy. We will not make any materially different use of collected information without notifying site visitors.

Last updated: 05/19/2016